How one creator is rewriting the rules of livestreaming by making the audience part of the game.

Welcome back to Edition Two of BACKED | by 91¾«Æ·. Each month, we spotlight one of the 91¾«Æ·s we’ve backed, and why it matters.

This time, it’s : a startup building the future of streaming, not as entertainment to consume, but as a world you can play inside. In a moment where creator platforms are burning out their talent, hitting revenue plateaus and stagnating in format, Jitter is doing something rare. It’s giving the audience control, and giving creators a better shot at sustainability.

Founder Luke Taylor didn’t approach this as an outsider with a new business model. He’s a creator himself, shaped by Twitch’s limitations and inspired by what streaming could be. His solution isn’t a plugin or a patch, it’s a new layer of interactivity built on multiplayer infrastructure. And that’s exactly the kind of system change our 91¾«Æ· builder exists to support.

Featuring Jitter this month feels especially timely. Twitch recently introduced new restrictions on multistreaming (limiting how creators can engage with their audiences) while platforms across the board are tightening control over content and monetisation. At the same time, audiences are looking for deeper, more participatory formats. As the entertainment industry reckons with stagnating formats and strained creator-platform dynamics, Jitter offers something new: a creator-first evolution of streaming that lets audiences shape the stream, bringing user-generated content into the heart of the experience.

Elsewhere in the ecosystem, we’re seeing major momentum — from Kallikor’s partnership with Morrisons to pilot a live digital twin of their national supply chain, to Somnia’s collaboration with Google Cloud, bringing AI-powered NPCs and Google’s leading security expertise to Web3 infrastructure. Imporium exits stealth to build immersive virtual shows that blend gaming, music and culture, while MSquared takes a key step toward commercial scale with the appointment of its VP of Commercial.

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